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Games & Apps UA Talent


Application period ends 3.6.2024

Do you have an analytical mind-set and a can-do attitude? Have you dreamed of working in the game & app industry? Games and Apps UA Talent training program is your gateway to a career in the game & app industry!


12 User Acquisition & Data Talents

Several Finnish gaming and mobile app companies need fresh talent to boost their User Acquisition as well as Data Analytics, Engagement, Retention and Monetization. Companies are therefore ready to invest in the training and development of new talents and this is where we at Talentgate are ready to help. In collaboration with Google we aim to grow new user acquisition talents for companies' needs through Games & Apps UA Talent recruitment training program. 

The 4,5 month program combines on-the-job learning with trainings. During the program you will work full-time in the recruiting company except for the training days held by Google and industry professionals. The roles and requirements vary from company to company, but are all related to User Acquisition, Data Analytics, Community Management (incl. Player Support) and Marketing in general.

Among the companies looking for new talents are:

  • Social First - Community Specialist
  • Bugbear Entertainment - Community Manager
  • Playstack - User acquisition Specialist
  • Dodreams - Monetization Specialist & App Store Marketing Specialist
  • Quicksave Interactive - Growth & Community Specialist
  • Kuuasema - Data Engineer
  • 1939 Games - Games UA Specialist
  • Singa - Growth Marketer
  • Cosmic Lounge - Community Manager & Player Support
  • Levotation - UA/Marketing Data Analyst
  • And many more!

Training content

We want you to get the best possible start to your career in the games and apps industry. To accomplish that, we have built a training program held by industry professionals and Google that cannot be found anywhere else. During the training you will learn about the mobile growth stack including e.g F2P, metrics, analytics, monetization, engagement, retention, CPI, MAU, ARPU, LTV, IAP, and a lot more. We don’t expect for you to already know about these things, but we expect you to be willing to invest in your development.

Training days include following topics:

  • Foundations of Mobile Marketing Foundations
  • Marketing funnel
  • Media Planning and Channels and Measurement and Analysis
  • UA metrics and KPIs
  • Performance Marketing
  • App Store Optimization
  • Community Management & Support
  • Go-to-Market Planning
  • Monetization models
  • LTV Modelling
  • Conversion funnels
  • Creatives
  • Social Media
  • Influencer Marketing
  • Cross-promotion

Companies are looking for talents who have an interest in the game and/or app industry, can-do attitude, and good English language skills. Most of the roles also require an analytical mind-set. The field of User Acquisition is in constant change so you also need to be ready to take on new skills to be able to stay on the forefront.

You can either have a technical, business oriented, mathematical or other relevant educational background. Understanding of data-oriented marketing and/or mathematical skills are considered as a plus. The training will be held in English and most of the companies involved do not require Finnish language skills. You can either be recently graduated or more experienced professional, the most important thing is your motivation to learn about the industry and willingness to develop your skills.

This is a labour market training program. You are eligible to apply if you are currently unemployed or your employment is ending. During the program, you can apply for unemployment benefit (ansiopäiväraha, peruspäiväraha or työmarkkinatuki) to which you are entitled to when you are unemployed. In addition, you can also apply for claim compensation for work and training days.

Apply now to begin your journey to becoming a User Acquisition professional! Interviews and selections in the recruiting companies start already during the application period so you need to be quick to secure your place!

How to apply?

  1. Fill in the application form at the TE Service's website >>
  2. Create a profile with your details in Talentgate's recruitment portal >>

We will introduce your profile to the companies who will interview you if your skills meet their needs. To get a place in the training program requires that we find you a partner company for the on-the-job training.

The last day to apply is 3rd of June!

The program starts on Monday 5th of August and last for 4,5 months.

For a long time, I tried to get into the User Acquisition professional community. I had a background in digital marketing but had no experience. Games and Apps UA Talent program became an experience that changed my life! I can say that my skills were boosted crazily. The best thing - I was hired after the program, and now I'm working full time and doing something I'm passionate about.

Natalia Shevchen / UA Specialist, Wolt Enterprises Oy

Aside from the hands-on training with some of the leading companies in the country, I was extremely impressed by the curriculum and facilitators. The course is wonderfully designed and is taught by industry-leading professionals. Thanks to the program, I realized that I have a knack for App Store Optimization (ASO), which I'm now doing full-time.

NM / ASO Consultant, Phiture

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Emilia Nuotio

Project Specialist, Koulutus- ja työnhakijapalvelut

+358 50 475 7090


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